The way tourists travel is constantly changing. More and more people are becoming aware of the fact that it is possible to enjoy a great holiday without having to travel too far. In fact, the further the distance to one’s desired destination is, the greater the expenses will be. This may result in a negative experience for many as this can be a heavy burden on their wallets.
Still, a large percentage of tourists has not yet realized that visiting their own region or country can have a lot of advantages in many, even unexpected, ways. What can you do to attract clients to your region and convince them that it’s a great choice for them? That’s what the following article will be looking at more closely.
In recent years, the economy has seen a shift toward supporting the local markets. It may seem counter-productive at first to think about partnering with another local hotel, but this can turn out to be beneficial for both parties. For example, you could let your clients know that there’s another hotel nearby when yours is fully booked. This will create a give-and-take network which will work in your favor if your partner hotel has no vacancies and they recommend you.
Additionally, partnerships with restaurants and local artists are always a great idea. This can highlight unique elements about your establishment and region, and it can be commercially favorable for all parties involved. It is all about making sure that your clients know your hotel is strongly connected to and supports the region’s businesses.
It is not easy to fight the monopoly large companies seem to have. Hotels trying to offer a similar experience to big hotels may end up going down a risky path. As a small and medium-sized hotel owner, you most likely don’t have the same financial and logistical means of large chains which helps them maintain the same experience all over the planet.
However, this is exactly where your hotel can stand out. This standard of universal quality ends up homogenizing the clients’ experiences and hotel chains often don’t know what’s special or particular about their own region. Your hotel can offer its clients a unique experience because you can highlight the attractions around (and, again, even partner with regional businesses) and offer, for example, menus with local quality products, at affordable prices. Make sure to let your customers know that choosing you over a large-scale hotel has many benefits, such as a richer regional experience.
Larger hotels are often chosen by tourists because, in their quick online research, they haven’t found a better, or different, option. For instance, your hotel may offer accommodation at a much fairer price, but clients end up choosing other options because they are used to, or trust, a more generic hotel brand.
Therefore, market yourself in such a way that your hotel is trusted and clients will find and go to your establishment more easily. For example, how is your hotel’s social media managed — are you on top of it? It is important to not just have empty profiles on all available social media networks, but to create quality content that will speak to our clients and highlight your region’s assets.
Another simple example for an effective online presence is Google Maps, which allows you to place your hotel on the map very easily and provides you with the chance of adding important details like your phone number, opening hours, etc. which, in turn, makes it easier for your clients to find you.
Customers who are interested in being thrifty when staying at hotels and who, at the same time, seek an experience closer to where they live will most likely take the time to do their research before making a reservation. That’s your chance to get them by clearly showing your hotel and its services as a viable, and trustworthy, optio
Many tourists are concerned with their carbon footprint because traveling somewhere far away from where they live consumes a lot of gas, either by flying, going by boat, or taking their car. This is a great opportunity for you to make them aware of yet another asset of going on vacation in the region: saving the planet. Or at least reducing one’s travel footprint.
By emphasizing that your regional hotel is part of a global attempt to reduce the consumption of gas and other raw materials, you can attract many (regional) tourists to your establishment. But make sure that this is not an empty promise — don’t be wasteful with materials at your hotel so clients don’t feel tricked.
Finally, it is worth remembering that you need to offer your clients a quality stay, as much in accordance with their expectations as possible. More and more people are looking for a way to save money when traveling and to rediscover their own region. Take part in this process and participate in the creation of profitable but also sustainable tourism.