Valentine’s Day is approaching fast and with it comes a slew of things that you as a hotel owner can do to attract more visitors to your hotel and to increase your general bookings. Each year, this day is a highly anticipated date for commerce, especially in the tourism and hospitality industries, so make sure to reap its benefits with the help of the following article.
First of all, the most important aspect about this day, from a management point of view, is to be well-prepared and organized. This makes it easier to attract couples not only on February 14, but also on later dates of the year.
In addition to attracting new visitors, it is possible to bring back those who have stayed at your hotel in the past and may wish to return for another great experience. As a first step, something you can do quite easily is to get in touch with your former guests and send them personalized emails and special discount packages for this particular day.
People who have had a positive experience at your hotel are more likely to come back on a later date, especially if they know that you are, in fact, offering specials and personalized promotions with real benefits for them.
This emphasizes the importance of keeping detailed and well-organized client lists, so that you’re always able to get back in touch with them in the future and to maintain a good rapport.
Turn this time of year into a special tradition at your establishment by offering seasonal packages to couples staying with you. However, it is important not to take advantage of lovers trying to have a good time at your hotel. Offering something as part of a package and then not making good on your word is a grave sin in the hotel industry, and your clients will quickly realize when they’re being taken advantage of, so make sure that your offers and special prices are just that–special.
It is also worth thinking about keeping your packages flexible and adaptable to a couple’s wishes and demands. If they want a highly romantic experience, your hotel should be able to offer it to them. Make your establishment as inviting and as amorous an experience as possible, with space for couples to spend their special day, both inside and outside of your hotel (e.g., fun outings offered in a package deal).
Guests will most likely do their research online when looking for a place to stay on Valentine’s Day. Social media, as always, is a great way to advertise your special offers. Think about creating romantic visuals and illustrations for your promotions, to create a sense of nostalgia and, thus, to attract more visitors. Stress the details when creating experiences for couples. Also make sure that your establishment offers your guests a good time and remain open-minded in terms of the clientele you may attract.
However, keep in mind that there is a simple calculation regarding promotions that can help you with your preparations: The investment needed to attract a customer should always be lower than the amount which you will gain from that potential client in the long run, so your planning should be as accurate and strategic as possible.
Avoid falling into common traps of Valentine’s Day clichés when it comes to decorating your hotel and attracting guests. This does not mean you should give up on all romantic adornments, but be careful not to overdo it and, thus, turn your hotel into an outmoded fantasy.
It is up to you to decide what goes and what doesn’t on Valentine’s Day. Taking your decoration skills to the next level may sound like a good idea on paper, but in reality it might be too much for your guests. It is advisable that you assess this internally to see what your visitors like and what they don’t. This way, you can make sure that next year, you hit all the right beats on the day of lovers.