Having crept into almost all aspect of our lives, social media has gained an enormous value and it has an immense impact on everything. Be it a campaign to alert people about one’s brand or to simply be in touch with a one’s frequent guests, it works its charms everywhere. Naturally, every business which sees the need to propagate information, finds social media to be very useful and effective. It has changed the ways in which we relate to one another, learn, engage, have fun, and it even affects how we travel.
Hotels should therefore focus on creating an online presence so that they remain relevant. Practically everything is shared on social media platforms and it is highly imperative for a hotel to use these to stay up to date. But there is a catch to all this: information of any kind can be instantly shared and this can be both a curse and a boon. Many travellers choose to share their experiences through social media and these kinds of scenarios are not in the hands of a hotel, which is not always an ideal situation. This is why it is even more important to make a positive lasting impression with your guests.
There have been numerous cases where bad reviews were written about a hotel and have gone viral, a post simply missing its mark or a disgruntled employee posting on their hotel’s social media page. On the other hand, there are many instances where travellers and guests spoke highly of their stay and left positive personal testimonials. However, one thing cannot be ignored one way or another: social media is instrumental for businesses. Despite this, studies have shown that hotel brands need to do a better job at being in touch with their customers; thus, it is a powerful tool that needs to be used wisely. Find below a list of some more reasons why you should use social media to your advantage:
Reach new and old clients: A solid presence on social networks allows hotels to update their upcoming events, amenities, packages as well as services to a wide range of subscribers without the hassle of spending huge amounts of money and time. Promotions usually cost a lot and a smaller social media campaign can be just as effective but also much cheaper. People, in general, are getting used to a more informal tone of speech and text and social media campaigns are often used in such a fashion. Beware of becoming too friendly, though. All you need for this is to be diligent with timely and quality updates. As long as there’s a steady flow of content coming from the hotel across different platforms, there’s always buzz. Many venues solely use social media to make announcements regarding upcoming events and are highly successful at doing that.
Create a personality and a brand: Use public network platforms to tell people about your hotel and all the things it has to offer. This is a great way to showcase what is unique about your hotel and hence create a distinct personality which stands out against the flood of other businesses. Since you are in control of the content that is put out, crafting an image for your establishment is easy and very valuable.
Connect with your guests: Hospitality etiquette has evolved quite a bit and social media is a huge part of how a customer connects with a hotel. Establishing a connection with the customer on an emotional level always helps because the chances of them returning to the hotel increases. Word of mouth plays a huge role in the hotel business and more than anything else, people are inclined to trust another person’s experience. Therefore, being in touch creates a new level of satisfaction among customers.
Hire the right staff: Another great advantage to using social media is being able to hire people in a very easy manner. It is no secret that great staff makes a great hotel. Service is an intangible product and to provide quality in that, you needs great resources. A decade ago, finding a manager for a hotel who speaks, for example, German, French, and English was a much more difficult task. Now, with the help of several online portals, you can easily hire an individual that fits the bill perfectly. With social media’s global reach, a hotel can find people to hire based on age, languages spoken and many other factors.
Give great value: Showing the audience the benefits they will get from the features of the hotel is very important. For example, a traveller who is unaware of the region will want to know where the hotel is situated exactly because they want to know what can be found around the hotel to plan their trip accordingly. Adding as much as you can about your establishment will help it stand out and, at the same time, make it more accessible for guests before even having set a foot on your property.
Being properly represented on multiple social media platforms can help elevate your hotel to the next level. Not only are Facebook, Instagram, LinkedIn and the like great ways to get promotions out into the world — they also help establish new connections, reforge old ones, add a personal touch to your hotel, or serve as an extra channel for your events and packages. Thus, it is absolutely necessary that you make your establishment available on the relevant platforms and use them to your advantage with the right strategy.