Increase of average rate of partner hotels by 10%: 2018 - 137.98€ | 2019 - 153.68€.
Reliance on OTA bookings decreased from 85% in 2017 to 62% in 2018 to 56% in 2019.
255,000€ of turnover on hotels' websites thanks to live reservations since early 2018.
The average price of rooms sold on hotel websites is over 27.80€ compared to OTA websites.
850,000€ worth of incremental business generated by our sales team in 2018 and 2019.
100,000€ turnover generated thanks to private sales.
More than 400,000 unique visitors to hotel sites since early 2018.
26% of the rooms on the hotel sites were sold as part of a package.
227,000€ of sales opportunities being negotiated.
Ads from Google Adwords of hotels generated over 150,000 impressions.
More than 21.7% increase in followers on the Facebook pages of hotels managed by us.
Manager of Le Bon Repos, Scheidgen, 22 rooms
Propriétaire de l'hôtel-restaurant Au Vieux Moulin, 12 chambres
Case Study - The Mullerthal Campaign
April - May 2018
Regiotels partnered with Visit Luxembourg to increase awareness and drive more visitors to the Mullerthal region. The campaign focused its communication on Facebook, supported by content marketing on key blogs and in advertorials. The campaign landing pages were hosted on the Visit Luxembourg domain. The content was published in 4 languages: English, French, German and Dutch.
- 2,3m unique people reached in target area
- 60k referrals to campaign landing pages
- Highest Mullerthal Google Search Volume in 5 Years
Together with the marketing team of Visit Luxembourg, a robust campaign plan was developed and objectives set. RegiÔtels together with a creative professional crafted the campaign message and design. The digital media plan was created by RegiÔtels and a media agency. Along the campaign period, weekly calls were held with all stakeholders to fine tune and optimize the performance of the campaign.
Key factors to success
A key success factor was the focus on serving the right message at the right time along the customer journey. This was done partly through a two layered approach in the Facebook campaign. The first step focused on awareness and reaching a larger audience through informative but targeted ads. The second layer re-targeted people who engaged with the campaign previously with a clear call-to-action. Another key success factor was the development of lookalike groups which were proven to be some of the highest engaging segment in the campaign. Finally, creating separate landing pages per campaign and advertisement allowed for a stronger engagement overall.