Digital Marketing & Online Distribution made easy
Performing well in digital marketing is the most important thing independent hotels can do after treating their guests well
A compelling online presence and effective online advertising are the most essential basic requirements to ensure a healthy hotel business.
Is your hotel’s website optimized so that customers will actually see you when they search online? When they visit your website, does the design of the site and the words and images encourage people to book directly?
Likewise on a third-party platform like booking.com, when your hotel appears in a list of results, do the words and images give the best possible impression so that customers choose you instead of a competitor?
If a hotel does not appear in search results, customers cannot make bookings. Customers will be less likely to book with hotels which look out of date.
Hotels can’t rely on existing customers and organic growth to maintain a profitable business. Online advertising is the most effective way to reach new customers, and hoteliers can be sure that their competitors are building awareness with customers who might consider their hotel.
There is no substitute for experienced, skilled digital marketing expertise
Hoteliers don’t have the time and expertise to keep up with all of the ways in which they need to maintain their hotel’s presence. Web design, search engine algorithms, social media channels – all are important and all change regularly.
All hotels have a website but after only a few months these can become outdated as search engines change their algorithms. Styles change quickly and if customers think the hotel looks out of date online, they think that their experience at the hotel will be the same. Which social media channels to use and what content works for which audience can change surprisingly quickly, and hoteliers can find themselves left behind.
RegiÔtels е идеалният партньор
RegiÔtels’ team are experts in digital marketing. With our unparalleled combination of digital expertise and deep knowledge of the hospitality sector, we have built highly effective websites for dozens of partner hotels. We have been commissioned by regional tourism authorities to build and implement highly impactful marketing campaigns to raise awareness and drive bookings.
Работата с RegiÔtels е лесна
We have put together a comprehensive package of digital marketing services so that hoteliers can rest easy knowing that nothing will be missed. Unlike other digital agencies, we already know the hotel world intimately so we can quickly move together to the right solution without needing to learn important industry concepts. We are highly flexible: we know that every hotel is different, and we make sure we produce the right approach for every partner.
How does Digital Marketing work?
- Google My Business review, for example replacing any photos that are not optimal.
- Google Analytics (GA) Review - Creation of guidelines. If RegiÔtels has control over the hotel website, a full integration of GA is included.
- Facebook & Google Ads; Development of advertising campaigns aimed at increasing direct bookings, growing social media following and interaction, acquisition of new emails for the hotel’s database, and other goals to be established according to the property’s needs.
- Increase hotel online visibility (across all channels) with creation and diffusion of online adverts, flash sales, e-campaigns, …
- Set-up and management of new distribution systems or booking channels (GDS, new Online partners etc.)
Открийте нашите индивидуални оферти за дигитален маркетинг, управление на приходите и международни проактивни продажби.
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