As commission costs of third parties have increased, the importance of getting more bookings through the hotel website has become crucial for hotels which want to maintain their profitability. This is not an easy task, however. Only 1-3% of customers
Any hotel working without a channel manager is likely to be spending a significant amount of time and stress navigating several extranets, in constant worry to accidentally overbook the hotel. As the hotel distribution landscape has become increasingly complex, it
In the first part of this series, two main types of advertisement impact were identified: Additional demand (more revenue) for your hotel Pay-Per-Click Generics (PPC) Display Pre-Targeting Facebook Advertisement (targeting pre-defined customer groups) These type of advertisement initiatives are normally
An important part in the distribution and revenue management strategy for independent hotels is being able to stimulate additional demand in low season and driving direct (hotel website) revenue. So, how should you as an independent hotelier go about this?