Destination Marketing

Destination Marketing

What is Destination Marketing?

When potential travellers want to book a stay, they may ask themselves several questions: Where to go? Which destination inspires me? Which budget? Which season? On which channel to book? How to get there? Etc.

Destination Marketing consists in promoting a particular destination and attracts more travellers.

It is important to make your destination a known brand.

Download Our Brochure Below

Download

Why is Destination Marketing important?

Stay competitive

Destination Marketing attracts visitors and lets you stay competitive on the market. With so much choice in today’s travel landscape, RegiOtels partners with regional and national tourism boards to achieve greater awareness and assist in conversion of online visitors.

Influence the consumer

Having a good marketing strategy and being attentive to consumers can help influence the choice of travelers. With Destination Marketing, you can highlight your destination's assets and pique the consumer's interest.

What can RegiOtels do for your destination?

Consumers are constantly exposed to advertisements and they can both know and discover many products and services, but they can also feel overwhelmed by too much information.

By using relevant marketing techniques, we can help you stay competitive in the marketplace and bring your destination to the right audience. RegiOtels assists you in developing a marketing strategy with clear objectives and defined target markets to enhance the region and obtain greater success in visitor growth.

Download Our Brochure

From there, we will help you develop the entire marketing strategy for your destination:

What is the current situation of your destination and what are your needs?

What influences your target on a journey?

Observe what the competition does (benchmarking).

Highlight the strengths of your destination and develop the main message to be communicated to promote your destination.

Search for the most relevant communication channels for your campaign (social media, videos, banner ads, brochures and magazines, tourism agencies, etc.).

Set up an implementation plan for this strategy (communication periods, types of media, etc.) according to the budget defined together.

What is the current situation of your destination and what are your needs?

What influences your target on a journey?

Observe what the competition does (benchmarking).

Highlight the strengths of your destination and develop the main message to be communicated to promote your destination.

Search for the most relevant communication channels for your campaign (social media, videos, banner ads, brochures and magazines, tourism agencies, etc.).

Set up an implementation plan for this strategy (communication periods, types of media, etc.) according to the budget defined together.

Check out our case study below

Show me
en_US
fr_FR de_DE nl_NL nl_BE en_US