Achievements

Achievements

2018

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Unique Visitors

More than 150,000 unique visitors to hotel sites since early 2018.

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Campaign

The Mullerthal campaign message reached more than 2.3 million people on Facebook.

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Followers

More than 21.7% increase in followers on the Facebook pages of hotels managed by us.

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Impressions

Ads from Google Adwords of hotels generated 100,000 impressions.

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Room Sales

More than 1,600 rooms sold directly on the hotels' websites since early 2018.

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Revenue

255,000€ of turnover on hotels' websites thanks to live reservations since early 2018.

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Room Price

The average price of rooms sold on hotel websites is over 27.80€ compared to OTA websites.

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Packages

26% of the rooms on the hotel sites were sold as part of a package.

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Private sales

100,000€ turnover generated thanks to private sales.

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Sales Contribution

325,000€ worth of incremental business generated by our sales team in 2018 and 2019.

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Opportunities

227,000€ of sales opportunities being negotiated.

After one year working with RegiÔtels I am pleased about our partnership. We now have a brand new hotel website with our own direct bookings and RegiÔtels is managing our strategy. Besides this, the sales have increased during the off-season. I am looking forward to the next years with RegiÔtels.

Vitor Pinto

Manager of Le Bon Repos, Scheidgen, 22 rooms

C'est un plaisir de travailler avec RegiÔtels et ses équipes, qui apportent toujours soutien et conseils. Toujours à l’écoute, ils ont mis en place toutes les actions sur lesquelles nous nous étions concertés et ont mis en œuvre une stratégie tarifaire, commerciale, marketing et digitale visant à améliorer le chiffre d’affaire de nos chambres, ce qui a également eu un impact positif sur notre restaurant.

Isabel Boulliat

Propriétaire de l'hôtel-restaurant Au Vieux Moulin, 12 chambres

Case Study - The Mullerthal Campaign

April - May 2018

Description

Regiotels partnered with Visit Luxembourg to increase awareness and drive more visitors to the Mullerthal region. The campaign focused its communication on Facebook, supported by content marketing on key blogs and in advertorials. The campaign landing pages were hosted on the Visit Luxembourg domain. The content was published in 4 languages: English, French, German and Dutch.

Key stats

  • 2,3 millions de personnes atteintes sur les marchés ciblés
  • 60.000 personnes envoyées vers les landing pages
  • Volume de recherche sur Google le plus important en 5 ans pour le mot "Mullerthal"

Le processus

Together with the marketing team of Visit Luxembourg, a robust campaign plan was developed and objectives set. RegiÔtels together with a creative professional crafted the campaign message and design. The digital media plan was created by RegiÔtels and a media agency. Along the campaign period, weekly calls were held with all stakeholders to fine tune and optimize the performance of the campaign.

Les principaux facteurs de succès

A key success factor was the focus on serving the right message at the right time along the customer journey. This was done partly through a two layered approach in the Facebook campaign. The first step focused on awareness and reaching a larger audience through informative but targeted ads. The second layer re-targeted people who engaged with the campaign previously with a clear call-to-action. Another key success factor was the development of lookalike groups which were proven to be some of the highest engaging segment in the campaign. Finally, creating separate landing pages per campaign and advertisement allowed for a stronger engagement overall.

Étude de cas

Exemples de publicités Facebook pour la campagne

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