Hotel marketing incorporates a wide array of topics, skills, and strategies that you need to be aware of if you want to succeed in optimizing the success of your hotel business. By creating an effective hotel marketing strategy, you can ensure that your guests and potential customers will be influenced by your brand.
The modern path to select a hotel for travelers has become immensely broad. Hence, you have to put a lot of effort and focus on your marketing strategy. In order to stand out, you need to be creative as it is not enough to just be listed on travel sites anymore. In addition to an impressive website with positive online reviews and great content that can entice your target audience, you can focus on creating packages that will keep your guests coming back for more.
In this article, we will cover eight creative hotel packages that can help you increase your bookings, and succeed in your hotel business.
Every holiday or vacation is supposed to be stress-free. Quite often, however, the hassle of planning a trip can be rather the opposite. To help alleviate your guests’ stress, you can create special holiday packages that include museum tickets, restaurant deals, and other offers to streamline the entire planning process. This way, your guests will not only save time but they will be thankful that you have helped them figure out their vacation more easily.
If you want to increase the list of potential customers of your hotel, you can host a tasting and invite people to come and try the special delicacies you offer (such as wine, a certain local recipe, etc.). Similarly, you can do the same for your conference room spaces. You can invite local business owners for a lunch, and give them a chance to visualize your facility or the services you offer. This could be paired with special offers for staying at your hotel to further sweeten the deal for your guests.
Keep an eye out for festivals, holidays, and other special days in the calendar. You can create packages for Easter, summer vacation, Halloween, Christmas, or New Year’s Eve, and offer special discounts to your clients. This way, you can increase the number of bookings and generate extra revenue from your property because there is a sentimental value and great memories attached to staying at your hotel. Make sure to keep your hotel decoration in line with the different holidays, too.
A loyalty program is a highly effective way to encourage your customers to return to your establishment. You can choose from a number of loyalty strategies for your customers; the key here is to make the rewards worth it. For example, instead of focusing on a traditional point-based system, you could try gift cards, cash back, or charitable donations when your guests make a booking with you. This is not per se a package in itself, but it can make sure that your guests keep you in mind whenever they are looking for a place to stay in the region.
Your employees should be part of your upcoming promotions. Modern travelers love to see what or who is behind the scenes. This can be done, for example, via live streaming on social media networks or by creating visuals or videos that feature your employees and what they do to make your guests happy. One example package could be an exploration for your guests, where they get to see a typical day in the life of a hotel worker, or access to a special area of the hotel that is normally not for clients.
Though this strategy may not sound so creative, it’s an effective way to win the loyalty of your guests when they make an early booking. You could, for instance, provide them with free breakfast, room upgrades, or a complimentary drink upon arrival when they decide to book early enough in advance.
Don’t forget to reward guests with free upgrades when they stay at your hotel for a longer time. Think creatively about what your guests might value, then create a package around the idea. There are good chances that your free offerings may increase your credibility and win you more customers in the future.
Social media offers you a great opportunity to interact with your guests and showcase your services in detail. It allows you to upload photos or videos of your property to the visitors which may lead to more bookings. Social media can also be used to, e.g., dispense voucher codes or create a competition — and whoever wins it, gets a special package/stay at your hotel.