More than 150,000 unique visitors to hotel sites since early 2018.
The Mullerthal campaign message reached more than 2.3 million people on Facebook.
More than 21.7% increase in followers on the Facebook pages of hotels managed by us.
Ads from Google Adwords of hotels generated 100,000 impressions.
More than 1,600 rooms sold directly on the hotels' websites since early 2018.
255,000€ of turnover on hotels' websites thanks to live reservations since early 2018.
The average price of rooms sold on hotel websites is over 27.80€ compared to OTA websites.
26% of the rooms on the hotel sites were sold as part of a package.
100,000€ turnover generated thanks to private sales.
325,000€ worth of incremental business generated by our sales team in 2018 and 2019.
227,000€ of sales opportunities being negotiated.
Manager of Le Bon Repos, Scheidgen, 22 rooms
Propriétaire de l'hôtel-restaurant Au Vieux Moulin, 12 chambres
Case Study - The Mullerthal Campaign
April - May 2018
Regiotels partnered with Visit Luxembourg to increase awareness and drive more visitors to the Mullerthal region. The campaign focused its communication on Facebook, supported by content marketing on key blogs and in advertorials. The campaign landing pages were hosted on the Visit Luxembourg domain. The content was published in 4 languages: English, French, German and Dutch.
- 2,3 miljoen unieke mensen bereikt in het doelgebied
- 60.000 verwijzingen naar de landingspagina’s van de campagne
- Hoogste Mullerthal Google-zoekvolume in 5 jaar
Together with the marketing team of Visit Luxembourg, a robust campaign plan was developed and objectives set. RegiÔtels together with a creative professional crafted the campaign message and design. The digital media plan was created by RegiÔtels and a media agency. Along the campaign period, weekly calls were held with all stakeholders to fine tune and optimize the performance of the campaign.
Essentiële factoren die geleid hebben tot succes
A key success factor was the focus on serving the right message at the right time along the customer journey. This was done partly through a two layered approach in the Facebook campaign. The first step focused on awareness and reaching a larger audience through informative but targeted ads. The second layer re-targeted people who engaged with the campaign previously with a clear call-to-action. Another key success factor was the development of lookalike groups which were proven to be some of the highest engaging segment in the campaign. Finally, creating separate landing pages per campaign and advertisement allowed for a stronger engagement overall.