How the 19th century changed Christmas and hospitality
Nowadays, the holiday season represents one of the busiest periods for the hospitality industry. Many tourists decide to travel around Christmas and New Year, which makes this season very profitable for hotels. These holidays help properties keep occupancy rates high
Bleisure travel: how to attract more guests
Bleisure is a term made of the combination of the words business and leisure. It is used to describe when a business trip combines leisure activities. Bleisure travel has become extremely important in the last decades. Formerly, people who went on
The Importance of Online Distribution
Direct booking channels (e.g. your website) are the bread and butter of a hotel's digital strategy. Rooms sold on your website are not charged any commission, after all. However, 3rd party websites still present a significant advantage for customer acquisition and digital distribution, which
Scrum in Project Management – the Basics You Need to Know
Scrum is a project management framework that enables teams to work adaptively and deliver projects in a short time. This set of principles and rules is useful for tackling complex projects since it is iterative, that is, the team goes
What Millennials Expect From Independent Hotels
What Millennials Expect From Independent Hotels A fast Wi-Fi connection being enough to appeal to a younger generation of guests is a concept that still is widely believed. With COVID-19, the world experienced an unforeseen wave of digitalization, its value becoming such that, regardless of
SEO for Hotels: 6 effective tips to improve rankings on Google
If you typed “hotels in your region” on Google, would you find your own property? If it does not appear in your search, you should reconsider your current SEO strategy. SEO stands for Search Engine Optimization and consists of processes to make a page rank
5 Effective Tips to Build Guest Loyalty
Loyal guests are essential for every hotel: they stay at your property more often, try new products and services, and are also much more likely to recommend their experiences to their friends and family. Improving the number of repeat guests
O Futuro para Hotéis Independentes na Europa
On 4 March 2019 something monumental happened(1) – for only the second time since the global pandemic began, a person was cured of the virus. There are two current global pandemics, one is COVID-19, the other is H.I.V. Aids –
Como o Coronavírus Está Afetando Hotéis Independentes
Coronavirus is the worst public health crisis in over a generation. On the 11th March, the World Health Organisation (WHO) declared a global pandemic, only the third in 100 years (H1N1, HIV Aids and the 1918 Influenza pandemics being the
Melhores Práticas Hoteleiras Para Boas Avaliações de Clientes
The hospitality industry is constantly evolving. There was a time when the customer service etiquette was a short list and clients were satisfied with a simple ‘thank you’ and ‘please’. Though these still are very much in practice, the culture