The Importance of Online Distribution
Direct booking channels (e.g. your website) are the bread and butter of a hotel's digital strategy. Rooms sold on your website are not charged any commission, after all. However, 3rd party websites still present a significant advantage for customer acquisition and digital distribution, which
Scrum in Project Management – the Basics You Need to Know
Scrum is a project management framework that enables teams to work adaptively and deliver projects in a short time. This set of principles and rules is useful for tackling complex projects since it is iterative, that is, the team goes
What Millennials Expect From Independent Hotels
What Millennials Expect From Independent Hotels A fast Wi-Fi connection being enough to appeal to a younger generation of guests is a concept that still is widely believed. With COVID-19, the world experienced an unforeseen wave of digitalization, its value becoming such that, regardless of
SEO for Hotels: 6 effective tips to improve rankings on Google
If you typed “hotels in your region” on Google, would you find your own property? If it does not appear in your search, you should reconsider your current SEO strategy. SEO stands for Search Engine Optimization and consists of processes to make a page rank
5 Effective Tips to Build Guest Loyalty
Loyal guests are essential for every hotel: they stay at your property more often, try new products and services, and are also much more likely to recommend their experiences to their friends and family. Improving the number of repeat guests
Quel est l'avenir des hôtels régionaux indépendants en Europe?
Le 4 mars 2019, un événement monumental s'est produit (1) - pour la deuxième fois seulement depuis le début de la pandémie mondiale, une personne a été guérie du virus. Il existe actuellement deux pandémies mondiales, l'une est Covid-19, l'autre est H.I.V. Sida -
Comment le Coronavirus affecte les hôtels indépendants?
Le coronavirus est la pire crise de santé publique depuis plus d'une génération. Le 11 mars, l'Organisation mondiale de la santé (OMS) a déclaré une pandémie mondiale, seulement la troisième en 100 ans (le H1N1, le VIH / sida et les pandémies de grippe de 1918 étant les préoccupations précédentes à une telle échelle mondiale).
Best Hotel Practices for Positive Customer Reviews
The hospitality industry is constantly evolving. There was a time when the customer service etiquette was a short list and clients were satisfied with a simple ‘thank you’ and ‘please’. Though these still are very much in practice, the culture
Getting back to nature – an opportunity for discoveries
Imagine having spent months and months planning a trip to the hottest big city you have always loved - from afar - only to realize that, once there, you feel no connection to it. Sometimes, our anticipation dictates the image
Why we should consider short-distance travel
How many times have you traveled to a far-off destination to visit a sight, just to find that the crowds there made it impossible to enjoy it? It is quite disappointing when we plan a trip and cannot get the